Selling a calendar is in some ways like selling a bag of sugar, as both are commodities, with nothing to influence your purchase unless some differentiation is evident. In the case of calendars such as the Orkneycommunities Charity Calendar, and other charity and pictorial calendars, differentiation is evident as soon as you look inside, and see the pictures and stories, and are engaged or otherwise. The problem is how to get your customers inside the cover.
This has been taxing the mind of Orkneycommunities webmaster Steven Heddle, who is keen to sell as many of the Orkneycommunities Charity Calendar as possible and thus raise money for CLAN, Macmillan, and CLIC Sargent, who will receive all the proceeds.
The calendars are on sale in local shops (see below) and will be for sale online very soon as well, from a store on the Orkneycommunities website, but most shoppers don't have the time to leaf through a calendar at the counter while they make their mind up. To get round this hurdle Steven has compiled a video walkthrough of the calendar and loaded it up to YouTube- "It gives folk a chance to find out all about it and see what's in it at their leisure. Hopefully they will think it is worth buying, and worth giving as a reminder of Orkney to friends and relations at Christmas too. The downside is they have me droning on about it, but the sound can be turned off!"
The video walkthough is shown above, and is also in our In Pictures section.
If you wish to buy one, they are stocked in Wm Shearers (currently with the other calendars through the back, soon to move upstairs to the Christmas Shop), Bruces Stores (on the newspaper stand), CLAN, Lows Orkney, WR Tullock, Nimms, Rendall Furnishings, VAO, Papdale Stores, Stromness Golf Club, The Quernstone, and the Holm, Deerness and Toab shops.
Online sales will be linked from a banner on http://www.orkneycommunities.co.uk once testing is complete.
blog comments powered by Disqus
